Digital Marketing for PH SMEs
24-day course — grow your small business with effective digital marketing strategies
Duration
24 days
Daily Time
10-20 minutes
Level
Beginner
What You'll Achieve
- Create a digital marketing strategy tailored to the Philippine market
- Run effective Facebook and Instagram ad campaigns on a small budget
- Build an organic social media presence that drives sales
- Track marketing ROI and optimize campaigns based on data
Digital Marketing That Works for Philippine SMEs
Digital marketing is the great equalizer — a small carinderia in Quezon City can reach as many people online as a big restaurant chain. But most Filipino small business owners waste money on ads that do not convert or post on social media without a strategy. This course teaches you the digital marketing fundamentals that actually drive sales for Philippine SMEs.
What You Will Learn
In 24 days, you will build a complete digital marketing plan for your business. You will learn how to set up and optimize a Facebook Business Page, run targeted ad campaigns with budgets as low as 100 pesos per day, create content that your customers want to share, and use Google My Business to show up in local searches. You will also learn email marketing, basic SEO for your website, and how to use WhatsApp and Viber for customer communication.
Real Results on a Real Budget
Every lesson is designed for small business owners who cannot afford to hire a marketing agency. You will learn to create graphics with Canva, write ad copy using AI tools, and analyze your campaign performance using free analytics. We include case studies of successful Filipino SMEs — from a milk tea shop that grew through TikTok to a clothing brand that scaled with Facebook ads. By Day 24, you will have a working digital marketing system that brings in customers consistently.