E-Commerce Selling in the Philippines
Start selling online successfully in 21 days. Master product sourcing, store setup, and marketing to build a profitable e-commerce business in the Philippines.
Duration
21 days
Daily Time
15-30 minutes
Level
Beginner
What You'll Achieve
- Choose the right platform — Shopee, Lazada, or TikTok Shop — and set up your store
- Source products, price for profit, and create listings with photos and SEO that sell
- Drive sales with TikTok Shop live selling, platform promos, paid ads, and social media
- Scale to multi-platform selling, hire help, and build a real brand
Day-by-Day Curriculum
Day 1
Why E-Commerce Is Your Best Side Hustle Right Now
Day 2
Choosing Your Platform — Shopee vs Lazada vs TikTok Shop
Day 3
Finding Your Winning Product Niche
Day 4
Sourcing Products — Suppliers, Wholesalers, and Dropshipping
Day 5
Setting Up Your First Store (Step by Step)
Day 6
Understanding Fees, Margins, and Your First Price List
Day 7
Your Store Identity — Name, Logo, and Branding on a Budget
Day 8
Product Listings That Actually Sell
Day 9
Product Photography and Video with Just Your Phone
Day 10
Mastering Marketplace Search — SEO for Shopee, Lazada, and TikTok
Day 11
TikTok Shop and Live Selling — The PH Superpower
Day 12
Running Promos and Joining Platform Campaigns
Day 13
Customer Service That Builds 5-Star Reviews
Day 14
Social Media Marketing for Your Store
Day 15
Going Multi-Platform — Selling Everywhere at Once
Day 16
Inventory and Order Management Without Losing Your Mind
Day 17
Paid Ads — Shopee Ads, Lazada Sponsored Discovery, and TikTok Ads
Day 18
Reading Your Dashboard — Analytics and Data-Driven Decisions
Day 19
Scaling Up — Hiring Help and Building a Small Team
Day 20
Building a Real Brand (Beyond Just Another Seller)
Day 21
Your E-Commerce Business Plan — Graduation Day
The Philippine E-Commerce Boom Is Your Opportunity
E-commerce in the Philippines is growing at over 20% per year, and Filipinos are shopping online more than ever. Whether you want to sell physical products, digital goods, or pre-loved items, there has never been a better time to start an online selling business. This 21-day course teaches you everything you need to launch, grow, and scale a profitable e-commerce operation in the Philippine market.
What You Will Learn
You will start by understanding the e-commerce landscape and choosing the right platform for your business — Shopee, Lazada, or TikTok Shop. Then you will find your winning product niche, learn how to source from suppliers, wholesalers, and dropshipping partners, and set up your first store step by step. You will also master the math behind your business: understanding fees, margins, and building your first price list.
From there, you will learn to create product listings that actually sell — compelling descriptions, product photography and video shot on your phone, and marketplace SEO to get found by buyers on Shopee, Lazada, and TikTok. You will also tap into TikTok Shop and live selling, one of the most powerful sales channels in the Philippines right now.
Grow and Scale Your Business
The second half of the course covers growth: running promos and joining platform campaigns, delivering customer service that builds 5-star reviews, marketing your store on social media, and going multi-platform to sell everywhere at once. You will learn inventory and order management, paid advertising on Shopee Ads, Lazada Sponsored Discovery, and TikTok Ads, and how to read your dashboard to make data-driven decisions. The course wraps up with scaling strategies — hiring help, building a small team, creating a real brand beyond just another seller — and a complete e-commerce business plan to guide your next steps.