Shopee & Lazada Seller Masterclass
Optimize your Shopee and Lazada stores to maximize sales and profits in 20 days. Master marketplace SEO, ads, and fulfillment strategies for Philippine e-commerce sellers.
Duration
20 days
Daily Time
15-30 minutes
Level
Intermediate
What You'll Achieve
- Set up seller accounts, source products, and create listings that rank and convert on both platforms
- Run profitable Shopee Ads and Lazada Sponsored Solutions campaigns with A/B testing
- Master vouchers, promotions, mega sale campaigns, and review-building strategies
- Handle shipping, logistics, COD, returns, customer service, and scale to higher seller tiers
Day-by-Day Curriculum
Day 1
The Philippine E-Commerce Landscape
Day 2
Choosing What to Sell & Product Sourcing
Day 3
Setting Up Your Seller Accounts (Both Platforms)
Day 4
Creating Your First Product Listings
Day 5
Marketplace SEO — Getting Found by Buyers
Day 6
Product Photography on a Phone Budget
Day 7
Pricing Strategy — The Math That Makes or Breaks You
Day 8
Product Descriptions & Listings That Convert
Day 9
The Cold Start Problem & Free Traffic
Day 10
Voucher & Promotion Strategy (Both Platforms)
Day 11
Campaign Participation & Mega Sales
Day 12
Getting Reviews & Building Trust
Day 13
Shopee Ads Deep-Dive
Day 14
Lazada Sponsored Solutions
Day 15
Advanced Advertising & A/B Testing
Day 16
Shipping, Logistics & COD Management
Day 17
Order Fulfillment & Returns Handling
Day 18
Customer Service & Chat Mastery
Day 19
Analytics, Seller Tiers & Scaling Up
Day 20
Legal Compliance, Tax & Building a Lasting Brand
Master the Platforms Where Filipinos Shop
Shopee and Lazada dominate Philippine ecommerce, with millions of active buyers searching for products every day. But most sellers barely scratch the surface of what these platforms offer. This course takes you from the Philippine ecommerce landscape all the way to scaling a profitable store — covering everything from product sourcing to legal compliance.
What You Will Learn
Over 20 days, you will set up seller accounts on both platforms, learn how to find and source winning products, and create listings that rank and convert. You will master marketplace SEO — optimizing your titles, descriptions, and keywords for each platform's search algorithm. You will learn product photography on a phone budget, pricing strategy that protects your margins, and how to write descriptions that turn browsers into buyers. The course also covers the cold start problem and how to drive free traffic when you are just starting out.
Ads, Campaigns, and Scaling Your Store
You will go deep into platform advertising with dedicated lessons on Shopee Ads, Lazada Sponsored Solutions, and advanced A/B testing techniques. You will learn how to use vouchers and promotions strategically, participate in mega sale campaigns like 6.6, 9.9, and 11.11, and build reviews that earn buyer trust. The course also covers the operational side: shipping, logistics, COD management, order fulfillment, returns handling, and customer service through chat. You will finish by learning how to read your analytics, climb seller tiers, and handle BIR registration, tax compliance, and brand-building for long-term success.